Resume
Experience
Sep 2023 - Present
Business Strategy Analyst
New York City, New York
Tools
Tableau
Excel
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SQL
R
ListKit, Apollo.io
WoodPecker
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LinkedIn, LinkedIn Sales Navigator
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Salesforce, Tableau
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Slack, Asana
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As a strategic leader at FlyFlat, I leverage advanced analytics to optimize revenue growth and market expansion in luxury travel. I spearhead the development of innovative business strategies, collaborating across teams to drive results. Using Tableau and Excel, I analyze market data, identify trends, and develop data-driven sales strategies. I lead the development of strategic partnerships, implement effective sales communication strategies, and nurture client relationships for enhanced customer satisfaction and loyalty.
Jan 2024 - Present
Business Analyst
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New York City, New York
Tools
Tableau
Excel
SQL
R
WoodPecker
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LinkedIn, LinkedIn Sales Navigator
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Salesforce, Tableau
​
Slack, Asana, Figma, Wix
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In my role as a Business Analyst at kmacconnect, I closely collaborate with the PR firm to deliver analytical insights and strategic recommendations across diverse industries. Leveraging Tableau, SQL, and Excel, I analyze large datasets to extract meaningful insights and drive decision-making processes. I implement innovative lead generation strategies, collaborate on business development plans, and offer strategic advisory services to enhance operational efficiencies and drive revenue growth. Through data-driven approaches, I play a vital role in delivering tangible value to our clients.
Mar 2019 - Jan 2024
Head of Business Development
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New York City, New York
Tools
Directed operations and business growth for athletic scholarships, linking athletes with schools and athletic programs.
Developed a strategy to acquire U.S. Soccer club partnerships, leading to growth and market expansion.
Cultivated strategic partnerships to enhance the brand visibility and industry presence of YWC Soccer.
ListKit, Apollo.io
WoodPecker
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LinkedIn, LinkedIn Sales Navigator
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Salesforce, Tableau
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Slack, Asana, Figma
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Oct 2021 - Jun 2022
Business Analyst Intern
Miami, Florida
Tools
Wordpress
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Figma, Adobe Creative Cloud
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Facebook Ads​
Google Analytics
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Tableau
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Salesforce
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Microsoft Excel
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Managed marketing initiatives, including the creation and distribution of newsletters and blog posts, with a focus on holiday campaigns throughout the year.
Oversaw the design and maintenance of the company website in collaboration with senior marketing associates, and executed targeted email marketing campaigns.
Reviewed and optimized social media and Facebook ads, and established a strategic partnership with Airbnb to deliver luxury mattresses to high-end Airbnb properties in Miami.
Education
2022 - 2023
Baruch College
Master of Science, Business Analytics - Marketing Analytics | 3.53 GPA
New York City, New York
Master of Science in Business Analytics graduate from Baruch College, recognized for exceptional proficiency in data analysis, data mining, and business analysis. Applied expertise in Excel and Tableau to extract actionable insights, driving strategic decision-making.
2021 - 2022
Barry University
Master of Business Administration,
Marketing | 3.90 GPA
Miami, Florida
Barry University, Miami, MBA in Marketing graduate. Distinguished academic achiever specializing in strategic marketing methodologies. Applied comprehensive knowledge of marketing principles to develop innovative campaigns and enhance brand positioning. Recognized for academic excellence and contributions to the marketing field.
2018 - 2020
University of Maryland, Baltimore County
Bachelor of Arts, Psychology | 3.93 GPA
Baltimore, Maryland
Recipient of a BA in Psychology from UMBC, Baltimore. Demonstrated proficiency in psychological theory and research methodologies. Applied knowledge to analyze human behavior and cognitive processes. Recognized for academic excellence and contributions to the field of psychology.
Languages
English (native)
French (proficient)
Spanish (proficient)
Italian (native)